The TÊTE D’AFFICHE group of hairdressers wanted to create a brand of hair products sold exclusively in hair salons.
This brand was born from the encounter of personalities gathered around common values: the sharing and exchange of knowledge which allowed them to give life to custom-made products for their clients.
Throughout their career and their meetings with these professionals, the group TÊTE D’AFFICHE understood that an essential demand was there. Products specially designed for them.
It is in the sharing of needs and experiences that they were able to identify what would be the best products and services to offer to their clients.
Identik is a brand of hairdressers who talk to hairdressers.
A custom-made brand for driven customers as much on the quality as on the service.
An exclusive range, which offers a real difference to the professionals.
Identik is an unik offer with a unik style.
A sophisticated, modern style for a driven, stylish, Parisian, elegant woman.
A sophisticated woman, with a timeless and modern style.
Identik is a signature but also a commitment to quality and trust.